Lessons to learn? The Scotsman wonders whether DC Thomson, Scotland's comic and media giant, can take some cues from Marvel:

"It is unfair to compare the likes of Dennis the Menace and DC Thomson with Spider-Man and Marvel. Marvel is purely an entertainment company whereas children’s publications are just a part of Thomson’s portfolio.

"For some years we have licensing, syndications and products based on Beano characters. There have been animated films on the BBC, videos with Universal, and the Beano Club which has more than 40,000 members. We do exploit our brands, but not hugely. We could make them enormous, but would you want to?"