Bone of contention: At Newsarama, Jeff Smith discusses debuting Bone: One Volume at Comic-Con International, and the subsequent outcry from retailers:

"Well, obviously, I didn’t want them to be pissed, but I also know the retailers only get riled up if they sense something hot. Don’t forget, Cartoon Books premiers a new Bone collection at Comic-Con almost every year, and no one usually cares. When I heard grumbling, part of me knew we had a hit on our hands. ...

"... In the simplest terms, every book I sell at the show is a book that wasn’t sold by a retailer. That’s a legitimate gripe. Again, we weren’t setting out to undercut our business partners; we were just trying to get people’s attention."