Sunday, December 26, 2004

Bringing Marvel to the mountain

California's Daily Breeze spotlights Tyler Sports' new licensing agreement with Marvel Enterprises, which will result in a line of snowboards featuring Spider-Man, Captain America, the Fantastic Four and other characters. The boards will be launched next month at the SnowSports Industries America trade show in Las Vegas.

Here's Tyler Sports president Rob Shiff, spouting a sales figure I've never heard (and, frankly, have trouble believing):

"Marvel is selling 40 million comic books a year, and they have a new movie coming out every six months for the next four or five years. It's easy to see why this is a hot item.''