Thursday, January 13, 2005

Marvel prepares for return to TV advertising

Newsarama gleans some interesting news from the recent Diamond Dateline: For the first time since the early '80s, Marvel plans to turn to television commercials -- this time to cross-promote Marvel Adventures Fantastic Four and a ToyBiz toy in anticipation of the Fantastic Four movie.

Here's what David Gabriel, Marvel's manager-sales and marketing, told Diamond Dateline:
"There will be a new Marvel Adventures title closely related to upcoming blockbuster Fantastic Four film, due in theaters next summer. This title will be aggressively targeted as part of a multi-million dollar ad campaign for ToyBiz, which will, for the first time, showcase the Marvel Adventures comics as part of a nationally televised 60-second commercial spot. Last time this happened the result was Marvel's hugely successful G.I. Joe comic."