Thursday, January 27, 2005

A press release wrapped inside a press release ...

I love that in this press release announcing a (surprise!) variant cover for the second printing of X-23 #1, Marvel actually teases another press release -- this time for big NYX news. Does anyone still remember NYX?
Says Sales and Marketing Manager David Gabriel, "Going back to press on X-23 #1 is an absolute no-brainer. The issue blew right out, even with a significant overprinting on issue #1, and unfilled backorders are already mounting. Thanks so much to the fans and retailers for such strong support of this 'Marvel Next' title. On a related note, we'll also have some news on fan-favorite NYX within the next few days. "
So, yes, Marvel is issuing a press release about a press release.