Here, little boy ... Want an Emma Frost bookmark? I know I probably should think this is a good move, but something about it creeps me out: Marvel Enterprises has bought Cover Concepts, a company that "distributes materials such as textbook covers, coloring books, posters, bookmarks and other educational materials" to some 43,000 public schools.

While I have reservations, Marvel's Gui Karyo thinks it's brilliant: "From a financial perspective, we believe this accretive acquisition should provide an exceptional return on investment and more importantly, provide us with a means for expanding the demographic reach of Marvel publishing as well as provide relationships with advertisers that were not previously Marvel Comics customers."

It looks like Greg Horn will be busy next year ...