Tuesday, February 10, 2004

The best defense ... At SBC, Michael Diaz tries to explain why his "What Looks Good" column is so DC- and Marvel-centric:

"... I try to make sure that I am covering more than just the 'Big Boys', namely Marvel/DC/Image and even Dark Horse. It’s not the easiest task in the world because, well the Big Boys are the big boys for a good reason: lots of people are buying what they put out, which in turn means that they have lots of money to spend on things like advertising and marketing, which in turn means that their books are a lot more visible than some of the smaller publisher, leading to more sales, meaning that lost of people are buying what they put out ...

"It’s a vicious cycle, I know, but really, that’s the nature of the beast. Every so often some upstart comes around and starts making waves, but for the most part the Big Boys will always be the big boys, right or wrong. So yeah, most of the picks that I make from a week-to-week basis are going to cover titles that they, the Big Boys, put out."

Now if he could only explain how Emma Frost and Iron Man invariably make their way into his column ...