Wednesday, August 11, 2004

Stock-market hero: The Associated Press reports on Kelmoore Investment's use of Kaptain Kelmoore comic books to teach investing basics to 20- and 30-somethings -- a story that's just five months old:

"Aside from Kaptain Kelmoore's name and the corporate logo adorning his chest, the comic books don't mention Kelmoore products at all. Instead, the stories stick to basic investor information. In between the large slabs of cheesy dialogue, bad puns and nefarious superhero plots, the explanations are clear and the examples useful so much so that the comic has been approved as an investor education publication by the Securities and Exchange Commission."