Tuesday, October 26, 2004

25 years of Viz

Reuters marks the 25th anniversary of Viz, the "politically incorrect" British comic that features such characters as Johnny Fartpants, Buster Gonad and Fat Slags. Despite a quarter-century of bathroom humor, the comic has never managed to crack the U.S. market. Here's co-editor Graham Dury:

"We have tried to push the comic in America but it falls very flat. I don't know if the Americans don't get it or just don't like it. There has been no lack of trying but in a market of 200 million people, we sell just 4,000 copies. But at least it does well in Australia -- mostly to Brit ex-pats."

Like many comic books, Viz reached a readership peak in 1991 with a circulation of 1.25 million. Now it draws about 150,000 readers per issue.