Comics as a recruitment tool

The Eugene, Ore., Register-Guard reports the University of Oregon is using personalized comic books as a way to make an impact with potential football recruits, some of whom receive hundreds of pieces of mail a week from colleges.

In a comic sent to junior college wide receiver James Finley, coach Mike Bellotti agonizes on the sidelines during a close game before Finley catches the winning touchdown. Finley signed with Oregon.