Thursday, February 12, 2004

Ch-ch-ch-changes: At Newsarama, CSN's Cliff Biggers checks in with DC's Dan DiDio and Bob Wayne:

Dan DiDio: "In the last six to eight months, we've made a creative change on every one of our monthly books-you might not have seen them all yet, but we've made them! Change doesn't mean that something is broken; it's not a question of the current creators not doing the job... We can't use nothing but superstars in fifty or fifty-five books a month, so one of the things we're trying to do is to bring in fresh creative visions, to stop books from becoming predictable. We think it's good for the creators and for the books."

Cliff Biggers: "The downside of this approach may be 'creative churn.' That is, you don't get as many long-term commitments that go on for years-instead, you get shorter arcs. Will that become the new norm, do you think?"

Dan DiDio: "What's funny about that is defining what, to answer the question, we have to determine what long-term creative continuity is. We're making a change on Legion, and Abnett and Lanning have been on the book for five years-that's a pretty good run. I guess to answer that, I could go back to an old sports analogy; some people say it's better to trade a player one year too early than one year too late. We're looking to get as many good stories from a creative team as they have in them. I'd rather seek out creators that have stories to tell than use people who are just filling time to get a check."

(Biggers' question was better when I initially read it as "creative chum" instead of churn. I think I may need to define creative chum and begin using it on a semi-regular basis.)